Once tracking exists, someone has to read it. Quarterly engagements where I dig into your funnel, retention, attribution and technical SEO and tell you what changed, why, and what to ship next. Less dashboards, more decisions.
Ongoing. Cancel any quarter, no fault.
Mapping the user journey to the leak
D1/D7/D30, retention curves, root-cause
Page speed, schema, sitemaps, indexation
What changed, why, what to ship next
Same rhythm every engagement — clear phases, weekly demos, written deliverables. Nothing is "in review" forever.
Connect to your warehouse. Pull the quarter's data. Run the standard battery — funnels, retention, attribution, SEO.
Don't just report — interrogate. Why did retention dip in cohort X? What does the SEO traffic correlate with? Where's the lift hiding?
A short, opinionated memo. What I'd do next, ranked. No dashboards. No 60-slide decks. A 5-page document that points at decisions.
A 90-minute working session with your leadership team. Pick the next quarter's priorities. Then I disappear for 12 weeks.
You get a memo. Dashboards are great for monitoring, terrible for decisions. If you need dashboards, the Tracking service builds those — Analytics is for the strategic layer above them.
Yes — I often pair with internal analyst hires. The quarterly cycle becomes a coaching loop as they learn to do it without me.
You probably don't need real-time. Quarterly is right for strategy. Weekly is right for ops. Hourly is right for fraud detection. Pick the cadence to the question.
Production-grade websites built to convert and ship fast. Marketing sites, app shells, landing pages.
Google, Meta, LinkedIn, and TikTok campaigns instrumented end-to-end. Built on offline conversions, not vanity metrics.
The plumbing — events, sources of truth, dashboards. Done once, properly, so every later decision has a foundation.