Eight leaks I find in almost every Google Ads account I audit — each with the waste range I typically see. Enter your spend, tick what you recognise, and watch the number update live. Ranges are field estimates, not guarantees; your search terms report holds the truth.
Ranges are field estimates, not guarantees — your search terms report holds the truth.
An estimate from checkboxes is a smell test. Give me read-only access for 48 hours and I'll send back the actual figure from your search terms and placement data — free, and yours to act on with or without me.