Rob Louw.

Operator first, agency last.

RL
Portrait · placeholder
Based in
Cape Town · South Africa
Hours
GMT+2 · flexible US/EU
Engagements
Audits, builds, programmes
Day rate
On request

I've spent seven years running growth inside venture-backed companies — most recently as Head of Growth at a Series B fintech, before that as the third employee at a B2B SaaS that exited in 2023.

CGE is what I do now. One client at a time, the duration that fits the work. The work is the same things I did in-house — paid acquisition, the analytics layer, conversion engineering, the lifecycle automation — except the deliverable is a system your team can run when I'm gone.

I'm a single-operator practice by design. No retainers padded with busywork. No twelve-person decks. No alignment workshops. Just a working growth engine, hand-built, instrumented, and handed over.

Selected experience
  • 2023 — 2026 Head of Growth, Series B fintech · Cape Town
  • 2020 — 2023 Growth Lead (employee #3), B2B SaaS · exited 2023
  • 2018 — 2020 Performance Marketing, agency side · UK + ZA portfolios
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