Twelve portfolio companies, $420M in compounded revenue, six years of embedded operatorship. A handful of the engagements I'm allowed to talk about — every other client gets the same treatment, just without the writeup.
Northstar had product-market fit but a leaky bucket — 64% of trials never paid, CAC was climbing, and the founder was running growth on top of CEO work. Dashboards no one trusted.
Rebuilt the trial onboarding, instrumented one source-of-truth in BigQuery, killed five paid channels, doubled-down on three. Hired the first growth engineer. Walked out with a system the team's been running ever since.
Rebuilt the PPC account from scratch across Google + LinkedIn. Server-side conversion APIs recovered 31% of signal. Cost-per-lead fell to a year-low by month four.
Replaced a static marketing site with a personalised pages system. Industry-routing on first visit, calendar handoffs, full Slack ops. Three times the demos, same traffic.
Twelve-week CRO sprint against checkout + onboarding, then a six-month lifecycle build. Trial-to-paid lifted 41%; retention curves flattened at D30 instead of D14.
I'll happily walk through the work I'm not publishing. Most clients don't want their numbers public — that's their call, not mine.
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