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You don't have a data problem. You have a definitions problem.
Why "active user" means seven different things across your tools — and how to fix it in one afternoon.
02 May 2026
Operating principles, post-mortems, and playbooks from embedded growth engagements. Published roughly every fortnight, when something's actually worth saying.
Why "active user" means seven different things across your tools — and how to fix it in one afternoon.
iOS attrition, browser deprecations, and the four hours of work that recovers 30% of your signal.
A field-tested playbook — what to test, in what order, and the win rates across 12 portfolios.
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