№004Operating
The best growth teams ship faster than they strategize.
Three observations from years of growth work — and what makes the high-leverage teams different.
17 May 2026
Operating principles and playbooks from years of hands-on growth work — paid acquisition, tracking, and the data that ties them together. Published when there's something worth saying.
Three observations from years of growth work — and what makes the high-leverage teams different.
Why "active user" means seven different things across your tools — and how to fix it in one afternoon.
iOS attrition, browser deprecations, and the work that recovers the signal most accounts are quietly losing.
A field-tested playbook — what to test, in what order, and why sequence beats volume.
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