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Terms of use.

Plain-language terms for using this site and its free tools. Nothing here is buried; the point of every clause is stated.

Last updated · 27 July 2026

The site

chiefgrowthengineer.com is the marketing site of Chief Growth Engineer ("CGE"), the practice of Rob Louw, Cape Town, South Africa. The content is provided in good faith to explain the work and help you evaluate it — it is information, not a contractual offer.

The free tools

  • The diagnostics at /tools/ are free, run in your browser, and give you their full result without asking for anything.
  • Their outputs are honest estimates built from field experience — not audits, financial advice, or guarantees. The waste ranges, scores, and cost comparisons carry their own caveats on-page; those caveats are part of these terms.
  • Decisions you take on the back of a tool result are yours. If you want a number that carries weight, ask for the real audit — that's what the follow-up offers are for.

Engagements

Actual work — audits, builds, programmes, fractional seats — starts only when both sides sign a proposal or contract that states scope, fees, and terms. Prices and engagement shapes shown on this site are indicative and can change until that signature exists.

Intellectual property

The content, design, and tools on this site are © CGE Group. Quote or share with attribution and a link — that's encouraged. Republishing whole pages or rebadging the tools as your own is not.

Liability

The site is provided "as is". To the maximum extent the law allows, CGE is not liable for losses arising from use of the site or the free tools, including decisions based on their estimates. Nothing in these terms limits liability that cannot lawfully be limited.

Third-party links

Links to external services (including the Google Calendar booking page) take you to sites governed by their own terms and privacy policies.

Governing law

These terms are governed by the laws of the Republic of South Africa.

Contact

Questions about any of this: rob@chiefgrowthengineer.com. You'll get a straight answer.

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